Dashboard
No Current Product data loaded yet.
What should we do?
Merchandising decision matrix: high conversion + low visibility = Expose; high visibility + weak conversion = Investigate / fix.
Product performance
Product Views × PV conversion. Bubble size reflects revenue. Hover for detail; click a bubble to open the style.Commercial signals
Top revenue styles
Best converters
Men vs Women
Men's and Women's products are identified from the Gender field in the Product Master.
13 Week Performance
Track weekly market movement, compare week on week and see which products led each selected week.
Week on week
Choose a week to compare with the previous available week.
Top products for selected week
Top 20 from the Adobe Top 50 products by week export. Use the filters below to narrow the product view.
13-week trend
Use the range below to focus the trend and period movement on specific weeks.
Trend date range
Dates are taken from the Week dimension in the Adobe export.
Weekly trend
Product Views across the selected trend range.Period movement
Fashion & Competitor Insights
Current external signals for merchandising and assortment decisions. Snapshot updated 30 September 2026.
Trend radar
What is gaining relevance for Autumn/Winter 2026.
Competitor watch
What relevant UK and DE competitors are merchandising now.
Implications for Lands' End
How the external market signals connect to digital merchandising decisions.
Settings · Product Master
Upload and maintain the product information used across the dashboard. Product Master values are the source of truth for product name, gender and category.
Upload product information
This upload accepts your product-list format directly: Style Number, Colour, Size, Size Range, Gender, Material, Category, SKU and Description. Product Name is optional; when it is missing, Description is used as the product name. CSV and Excel files are supported.
How it is used
Product Master
0 products